« The word “practise” in its British spelling, represents a deliberately ambiguous yet important duality: the intention for a graphic design office to operate equally as a useful service (noun: a professional practice) as well as a space for research, speculation, contemplation, critique, and experimentation (verb: performing activities repeatedly and learning from them). Practise’s co-founder James Goggin will explore a variety of projects from the studio that deal with the semantics and range present in the lecture’s title, from the site-specific and applied (a poster for the City of Chicago; an extrapolation of Illinois concealed-carry gun signage) to the universal and theoretical (a graphic identity that questions the very need for graphic identities; a set of passport photos as autobiographical ritual).

 
James Goggin is a Chicago-based British and/or Australian art director and graphic designer from London via Sydney, Stockholm, Copenhagen, Auckland, and Arnhem. He runs a design practice named Practise together with partner Shan James, working with clients across Europe, Asia, Australasia, and North America. Goggin teaches at Rhode Island School of Design as visiting thesis critic; lectures worldwide; and writes regularly for various international art and design publications. His work is included in the permanent collections of the Victoria & Albert Museum, the Art Institute of Chicago, and the Chicago Design Archive, and he is a member of Alliance Graphique Internationale. » (cit. SVA MA Design Research)